While browsing the internet lately, you may of seen some new types of domains emerging.
Huh?? What do you mean new domains??
What I mean is domains like .com .net .gov .edu. These are the most common endings to a web address we see on the internet. New top-level domains like: .football .healthcare .guitars .yoga .tech are making an appearance on the world wide web.
The internet is actually ran by a few councils of benevolent wizards. For example, the Internet Engineering Task Force (IETF) meets in circles regularly to discuss Request for Comments (RFC) about how the internet should work!
In the case of top-level domains, the Internet Corporation for Assigned Names and Numbers (ICANN) Universal Acceptance Steering Group (UASG) and Verisign work in tandem to provide infrastructure for root serves.
New top-level domains are designed to foster competition, consumer choice, and innovation in the domain name industry.
Like we mentioned before, the domains we are familiar with categorize organizations (.com .gov .edu .net) and even countries (.uk .us .ca). People have purchased domain names in hopes that corporations would want to buy the rights to them. Because of this it is really hard to find good domain names these days!
New domains are actually building better brands. It creates one huge benefit for your brand and creates recognition to what your brand is all about. For example, Peerless Tech Solutions. Currently our web address is www.getpeerless.com, most people would have no idea what Peerless is or what we even do! But if our address was www.getpeerless.tech they would have a better understanding!
So while it seems odd and kind of crazy, these new domains are a new way of marketing and brand awareness. New domains create unique, personal websites within seconds using the power of artificial intelligence.